Advertising

Many a small thing has been made large by the right kind of advertising.

Why Do You Advertise?

1. To make your brand known in the market. ^{1 2 8}
2. To let people know you exist. ¹
3. To build confidence in your product. ²
4. To get the resellers and distributors attracted to your product. ²
5. To heighten your brand awareness. ²
6. To shout your product is superior than your competitor’s. ^{2 5}
7. To create visibility in the market. ³
8. To explain the reasons and benefits of your product. ⁴
9. To do overview or pre-sell your product before actual launching. ⁴
10. To sell your product. ⁴
11. To clear brand or product misconceptions. ⁴
12. To tell your competitor that you are ahead. ⁵
13. To share testimonials of your current customers. ⁶
14. To engage in survey and research about your product. ⁶
15. To become part of the community. ⁶
16. To drive traffic to your website. ⁷
17. To stand out from the crowd. ⁸

Link(s)

1. Should You Advertise?
2. SMEs need support for branding
3. Bad times a good time to advertise more, SMEs told
4. Benefits of Advertising a Product
5. Staying ahead of competitors
6. Marketing to Your Existing Customers
7. How to Drive Traffic to Your Website From Offline Promotion
8. Importance of a marketing principle for SMEs to fight competition

Why SMEs?

1. Small scale business is on the rise. ^{1 4}
2. SME has competition in all areas with other local players, regional, national and even international. ⁴
3. SMEs generally feel that branding is for the big companies. ⁴
4. Early-stage entrepreneurial business increases. ¹
5. In growing economies, entrepreneurship is a desirable career choice. ¹
6. About 55% discontinued business because of financial problems. ²
7. Innovation is very important in entrepreneurial business. ²
8. It has now become increasingly difficult to sell unbranded products. ³

Link(s)

1. Rising Interest in Entrepreneurship Career Choice
2. Global Entrepreneurship Monitor (GEM) 2008 Executive Report
3. SMEs need support for branding
4. Importance of a marketing principle for SMEs to fight competition

Advertising Approach